Project Overview
NIKE Bajak Jakarta is a unique marathon event designed with the theme of “conquering yourself.” Held in the afternoon during Jakarta’s busiest hours, the marathon challenges participants to persevere through the city’s notorious traffic and urban chaos, making it an extraordinary test of endurance and spirit.
Objective
The event’s primary objective is to convey NIKE’s brand message—that the brand is a partner in self-conquest and personal achievement. By staging the marathon amidst Jakarta’s hectic environment, NIKE aims to inspire runners to overcome obstacles and push their limits while reinforcing its position as a motivational sports brand
Our Services
We provided comprehensive event management and creative services, conceptualizing the marathon’s theme while coordinating logistics for the challenging urban route. Our team managed the planning and execution to ensure participant safety and engagement despite the complexities posed by city traffic and event timing.
Results
The NIKE Bajak Jakarta marathon successfully created significant buzz and viral digital presence, generating widespread attention despite the disruption caused by the event. The client expressed high satisfaction as the brand’s objective of positioning NIKE as a partner in self-conquest was clearly achieved, resonating strongly with participants and the wider community.
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