Project Overview BMW Active Drive 2013 – A two-day premium automotive showcase and test drive event held on January 19-20, 2013, at Parkir Timur Senayan, Jakarta. Tagline: “Experience the Ultimate Drive! BMW Active Drive 2013: Unleash the Thrill of Sheer Driving Pleasure with BMW’s Latest Models.”
Objective To showcase BMW’s latest innovations and provide the public with hands-on experience of their newest models, particularly the Hybrid lineup. The event aimed to demonstrate BMW’s automotive technology and design achievements to a wider audience while delivering the brand’s signature “sheer driving pleasure” experience through direct test drives.
Our Services
- Large-scale outdoor event planning and execution
- Test drive circuit design and safety management
- Vehicle display area setup and branding
- Guest registration and scheduling system
- Professional driving instructor coordination
- Premium hospitality and guest experience management
- Event branding and environmental graphics
- On-site coordination and logistics management
- Safety protocols and insurance coordination
Results
The event successfully facilitated hundreds of test drives over two days, resulting in high attendee satisfaction with the hands-on BMW experience. It increased brand awareness for BMW Hybrid technology and generated qualified leads for the BMW dealership network. The event garnered positive media coverage and social engagement while demonstrating BMW’s commitment to innovation and sustainability. Throughout the event duration, zero safety incidents were recorded, ensuring a seamless and secure experience for all participants.
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