Project Overview
ALVA is a premium electric motorcycle brand under the Indika Group, distinguished by its stylish touring scooters targeting the high-end market. To showcase ALVA’s unique positioning and appeal, we created a custom booth for their debut at the prestigious Indonesia International Motor Show (IIMS), a long-established automotive exhibition.
Objective
The primary goal was to create an attractive and engaging presence for ALVA at IIMS that highlights the brand’s premium style and differentiation from competitors. The booth aimed to draw in a large audience, generate interest, and support sales efforts by providing an immersive brand experience.
Our Services
We handled the entire booth design and production, crafting a visually compelling space that reflects ALVA’s upscale touring scooter identity. Additionally, we managed on-site operations including staffing sales promotion girls and executing audience engagement activities to maximize visitor interaction and brand exposure.
Results
ALVA’s booth attracted significant attention and attracted more visitors than anticipated, successfully elevating brand awareness within the premium EV motorcycle segment. Our creative design and professional management contributed to a highly effective exhibition presence at IIMS.
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