Project Overview
The 3030 Campaign by Hutchinson 3 Indonesia (2013-2014) involved creating two sets of temporary theaters that toured 33 cities nationwide. These mobile theaters showcased engaging live performances 5-7 times daily, accommodating audiences of 300-500 people per show, running for 7 consecutive days in each city.
Objective
The campaign aimed to educate Indonesian audiences about new communication technologies through data, strengthening Hutchinson 3’s brand positioning as a leading data service provider and increasing market share.
Our Services
We managed the entire project—from constructing the temporary theaters to executing the live shows and roadshow logistics across all cities. Our team ensured smooth operations, audience engagement, and consistent quality throughout the nationwide tour.
Results
The 3030 Campaign successfully reached over 15,000 attendees in each city, dramatically boosting brand awareness and contributing to Hutchinson 3’s rise as one of the top data brands in Indonesia following the campaign.
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