Project Overview
SK-II Change Destiny 2016 was a week-long brand activation held from May 9-15, 2016, at the Atrium Plaza Senayan, Jakarta. This empowering campaign created an immersive brand experience in a high-traffic retail environment, engaging Jakarta’s urban women with SK-II’s transformative message about taking control of their beauty and life journey.
Objective
To empower and inspire women to take control of their own destiny, both in terms of beauty and life overall. The event aimed to connect with SK-II’s target audience through meaningful engagement, reinforcing the brand’s “Change Destiny” campaign message while creating opportunities for product discovery and brand experience in a premium setting.
Our Services
- Creative design and multimedia content development
- Complete event production: stage design, audiovisual setup, and multimedia production
- Sound system and lighting design for atrium activation
- Talent coordination and brand ambassador management
- Full event documentation (photography and videography)
Results
The week-long activation was executed seamlessly, successfully engaging thousands of women at Plaza Senayan with SK-II’s empowering message. The event created meaningful connections with the target audience through inspiring content and interactive experiences that reinforced the “Change Destiny” campaign. High foot traffic in the premium retail location maximized brand exposure and product trial opportunities. The activation strengthened SK-II’s positioning as more than a skincare brand, but as a lifestyle advocate empowering women to control their beauty and life choices.
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