Project Overview
NESCAFÉ Dolce Gusto Grand Launching – A six-day premium coffee machine launch activation held from June 4-9, 2013, at Atrium Senayan City, Jakarta. Tagline: “Elevate Your Coffee Experience! NESCAFÉ Dolce Gusto Launches in Style at Senayan City.” A high-traffic mall activation introducing Indonesia to the innovative Dolce Gusto coffee machine system.
Objective To successfully introduce and launch the NESCAFÉ Dolce Gusto coffee machine to the Indonesian market. The event aimed to create brand awareness, allow consumers to experience the product firsthand through sampling and demonstrations, and drive initial sales while positioning Dolce Gusto as a premium home coffee solution.
Objective
To successfully introduce and launch the NESCAFÉ Dolce Gusto coffee machine to the Indonesian market. The event aimed to create brand awareness, allow consumers to experience the product firsthand through sampling and demonstrations, and drive initial sales while positioning Dolce Gusto as a premium home coffee solution.
Our Services
* Six-day activation booth design and construction
* Interactive product demonstration area setup
* Sampling station and barista coordination
* Brand ambassador and promotional team management
* Daily event operations and crowd management
* Point-of-sale setup and sales support
* Event branding and visual merchandising
* Audio system and ambient experience creation
* Real-time stock and sales monitoring
* Consumer engagement activities and games
Results
The activation successfully launched NESCAFÉ Dolce Gusto to Indonesian consumers, generating high foot traffic and engagement throughout the six-day event. Strong product trial participation resulted in positive consumer feedback, significant on-site sales, and pre-orders. The event achieved substantial brand awareness in the premium coffee machine segment while creating a valuable database of interested consumers for follow-up marketing. Overall, the activation positioned Dolce Gusto as an accessible luxury for home coffee enthusiasts in Indonesia.