Project Overview
Clear Black Area Warehouse – An exclusive customer appreciation party held on December 9, 2011, at Tennis Indoor Senayan, Jakarta. A premium evening event combining fashion and music concepts, coinciding with the Djakarta Warehouse Project (DWP) 2011 festival.
Objective
To express gratitude to Clear’s loyal customers and celebrate the brand’s success in Indonesia throughout 2011. The event aimed to create a memorable brand experience by merging fashion-forward aesthetics with music entertainment, strengthening customer loyalty and brand affinity.
Our Services
* Full event concept development and production
* Venue management and setup at Tennis Indoor Senayan
* Fashion and music integration coordination
* Guest management for loyal Clear product users
* Stage and lighting design
* Entertainment programming aligned with DWP 2011 festival
* Brand activation and experiential marketing elements
* On-site event execution and management
Results
The event successfully hosted hundreds of Clear’s loyal customers in an exclusive setting, creating a strong brand association with premium fashion and music culture. It generated positive brand sentiment and customer engagement while strengthening customer loyalty through a personalized appreciation experience. The event established Clear’s positioning as a lifestyle brand beyond product functionality, and the seamless integration with DWP 2011 festival timing amplified the overall event buzz.